Bauer Media Group is an international media company that publishes magazines and operates radio and television stations. Building on its traditional business and subscriber base, in order to meet the challenges of digitalization, they expanded their portfolio by acquiring price- and product comparison portals in 7 European countries.
There is a very important common point for traditional and online media: in both cases there are a lot of data collected about users. During the project, we used machine learning algorithms to obtain the necessary information from these data.
The information available about their users is increasingly valuable for the companies: access to user data after the reinforcement of the GDPR Regulations bacame more costly and more complex. Of course, it is not enough to collect these data, they must be properly sorted and cleaned.
With the help of AWS, the available data is fully analyzed in only a few minutes, and the analysis contains not only results but also recommendations. The algorithms used by Bauer Media can run in the cloud on the cleaned database in 5 minutes, and based on this, personalized e-mails, newsletters and offers can be generated for millions of users.
The result of the project is an automated system, that first prepares the new user data in an event-driven manner and then generates batch predictions. The training of the models is also fully automatic, every week several model versions are prepared based on different hyperparameters and always the best model is chosen by the predictions.
In 3 months, we were able to develop a solution that could double the revenue of the company’s email marketing business. The effectiveness of ads sent via SMS with this new personalized system also increased by a quarter.
Other case studies
Bankmonitor has commissioned TC2 to migrate a long-running Kubernetes system to Amazon EKS. Thanks to the migration, there was also a change of EC2 generation, which meant a significant cost reduction for the customer.
Our client needed a flexibly expandable containerized platform. The product, being a financial solution, had to meet strict card handling standards.
Bauer Media wanted to use AWS to create analyzes from the customer data of the price and product comparison portals it owned to improve its marketing activities.
ELMŰ has been looking for a cloud-based technology that allows applications to run cost-effectively and supports migration from the data center to an agile service.
Within the framework of the large-scale cloud transformation project, E.ON wanted to modernize its systems and applications with the help of cloud technology.
Through its expertise, EPAM also provides state-of-the-art cloud-based technology in the field of data warehousing. He applied for a grant for his project.
For its next-generation Formula / 400 application for fintech insurance companies, it was looking for an automated backend infrastructure focused on security and scalability.
A Fundamenta Lakáskassza Zrt. Planned to implement its new application platform and frontend applications with a microservice architecture, on a Kubernetes platform, operated in the cloud.
InstantCMR sought high-availability, secure, cloud-based managed service and operations support for its mobile-related mobile applications.
Intersnack uses state-of-the-art cloud-based Big Data technologies that it wanted to gain deeper knowledge from TC2 experts.
Web & App
The number of visitors to the e-commerce portal and the initiation of transactions on the site has already been a significant burden due to the higher access data of foreign sites. Running this in traditional VPS (server hosting) centers with a traditional, “brute force” approach, Web & App was mostly unable to handle it at a very high cost.
Magyar Telekom planned to implement public cloud informatics and hybrid architecture to solve its VMware-based private cloud.
Richter Gedeon has requested expert support from TC2 for application hosting developed for AWS.
Telenor's goal was to examine and evaluate cloud IT architectures and services that support the development of its existing applications and infrastructure platform.
DOQSYS required a higher availability and easier to operate environment that flexibly follows needs in terms of both resources and costs.
Inovivo Group (formerly Ness Hungary)
The goal of Ness Hungary was to provide its customers with a competitive offer for the implementation of their SAP systems.
Vodafone's Hungarian subsidiary wanted to run at least 40% of its IT workflows in the cloud, looking for a strategic partner.
ERBA – TE Food
Erba was looking for an agile platform that provided standard operation, easy integration, low-cost operation, and fast and global scalability.
Loxon Solutions was looking for a so-called low-code platform that best supports the launch of their products.
Endless Flux Labs
Endless Flux Labs planned to migrate high-traffic news sites to a well-scalable cloud platform.
Borsod Mentő Betegszállító Szolgálat
Borsod-Mentő was looking for a low-cost, high-reliability, HIPAA-compliant archiving system.
Jaystack / Bourne Assetbox
Jaystack has sought TC2’s expert help to set up and operate Bourne’s assetbox content provider’s new website.